Squash launches fresh campaign for Olympic status

The World Squash Federation (WSF) and Professional Squash Association (PSA) have launched a new campaign that will seek to support the sport’s bid for inclusion at the 2024 summer Olympic Games in Paris.

The Squash Goes Gold campaign will aim to give the global squash community the chance to take an active part in the sport’s future, further enhancing its innovation, inclusivity and sustainability.

The campaign will run alongside a series of other strategic initiatives that have launched over the past year, such as the youth-focused SquashFORWARD programme.

Squash applied for inclusion at the 2012, 2016 and 2020 Olympics but was unsuccessful on each occasion. The sport is now targeting the 2024 Olympics and last year the PSA and WSF appointed global communications and engagement firm Weber Shandwick to support its bid for inclusion in Paris.

The latest campaign has been launched ahead of the 2018-19 PSA World Championships in Chicago.

“Squash is played in some of the most spectacular locations in the world – in front of the Pyramids of Giza, on the harbour-front in Hong Kong, inside Grand Central Terminal in New York – and our ability to showcase the beauty, youth and innovative drive of Paris by setting up an all-glass court anywhere in the city is something few sports can do,”  WSF president Jacques Fontaine said.

“Squash Goes Gold will allow the squash community to further unite behind our Olympic campaign and play their active part in helping our sport secure its place at the Olympic Games. As a sport, we pride ourselves on our inclusivity and work hard to provide opportunities for individuals to participate at all levels – playing, officiating, coaching, managing and volunteering. Including the Olympic dream, for those involved in the game at all stages, would be a wonderful addition.”

PSA chief executive Alex Gough added: “The Olympic Games is the greatest sporting event in the world and there’s no question that a gold medal would be the pinnacle for any squash player.

“As a sport we have made huge strides forward in the past decade; uniting the men’s and women’s professional tours, enabling us to reach parity in men’s and women’s prize money at major events, dramatically improving the sport’s broadcast arm and continuously improving both the spectator and viewer experience.

“Squash is in the best position it has ever been and this campaign will allow the sport’s global player and fan base to get involved with the Paris 2024 bid directly and have their own influence on the future of the sport. A future we hope will see squash featured in Paris in four years’ time.”