NFL
NFL to stage “fully virtual” Draft amid Covid-19 shutdown
The 2020 National Football League Draft will be conducted in a virtual format, with team executives all working from their respective homes, as opposed to club facilities
Twitch’s interactivity proves popular with traditional sports during shutdown
Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL
Interactivity providing crucial fan engagement tool during sport’s shutdown
NFL to hold 2020 Draft but with no public events in Las Vegas
The 2020 National Football League Draft has become the latest major sports event in the United States to be affected by the global coronavirus pandemic
ProSieben scores Super Bowl record share, TF1 audience falls
German media group ProSiebenSat.1 posted a record market share in the key 14-to-49 year-old audience demographic last night with its live coverage of the NFL Super Bowl
Allegiant enhances ties with Indianapolis Colts
US travel company Allegiant has stepped up its association with the Indianapolis Colts by agreeing a new multi-year sponsorship deal with the National Football League franchise
2020 NFL Draft to include players arriving to Bellagio fountains stage by boat
The 2020 NFL Draft in Las Vegas is scheduled to include a stage on the water in front of the Bellagio Hotel and Casino fountains, with players being brought to the dais by boat for an official red carpet e…
FanCode acquires NFL streaming rights in India
Indian online sports platform FanCode has acquired streaming rights for the NFL in a multi-season deal with the American football league
Germany’s ProSieben Maxx posts NFL playoff viewing record
ProSieben Maxx, the German commercial free-to-air channel, has registered its highest-ever target market viewing share for an NFL playoff match beginning at 7.05pm (CET)
Ford signs on for Raiders’ move to Vegas
The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide
Harrah’s Cherokee Casinos partners Carolina Panthers
Casino and resort brand Harrah’s Cherokee Casinos has become an Official Sponsor of the NFL’'s Carolina Panthers in a five-year deal.
Abacus Health signs Gillette Stadium, Patriot Place deal promoting CBDMedic brand
Healthcare company Abacus Health Products has signed a deal with the home of the New England Patriots, Gillette Stadium and associated shopping centre Patriot Place to promote its natural ingredient pain…
San Manuel Casino partners Allegiant Stadium and Raiders NFL franchise
San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
Jets extend 888casino contract, 49ers enter new deal with Fii
The New York Jets NFL franchise has extended its partnership with online gaming company 888casino.
The agreement will see the venture run into a second season after an initial deal was agreed in 2018
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
Cardinals complete shift to digital ticketing
The Arizona Cardinals has become the latest NFL American football franchise to confirm it will no longer accept paper tickets, including print-at-home and PDF versions, as it moves to a digital-only platform
Al Guido “we are struggling with the same thing” speaking at SDMS Miami
San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel