US travel company Allegiant has stepped up its association with the Indianapolis Colts by agreeing a new multi-year sponsorship deal with the National Football League franchise.
Allegiant has been an airline sponsor of the Colts since 2015, but the new deal now makes it the official airline of the team. As part of the agreement, the upper terrace level of the Colts’ Lucas Oil Stadium will be named Allegiant Terrace Level, enhancing the value of upper concourse tickets with the likes of gameday activities and contests.
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