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Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends

LAS VEGAS, NEVADA - DECEMBER 20: A billboard featuring the words "THE RAIDERS ARE COMING" and an image of Oakland Raiders head coach Jon Gruden is seen on the construction site of the Raiders USD 1.8 billion, glass-domed stadium on December 20, 2018 in Las Vegas, Nevada. The stadium is scheduled to be open for the Raiders and the UNLV Rebels football teams in 2020. (Photo by Ethan Miller/Getty Images)

The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola.

The agreement will see Reyes Coca-Cola Bottling become the Official Soft Drink partner of the Raiders and Allegiant Stadium – the new Las Vegas-based stadium scheduled for completion in 2020.

The Raiders will kick off at Allegiant Stadium when the team moves from Oakland to Las Vegas next year.

Under the deal, the Raiders and Reyes Coca-Cola Bottling will collaborate to reward fans with unique game day and season-long promotions. Both organisations will also align their philanthropic efforts to help strengthen the Southern Nevada community.

The Legends Global Partnerships agency represented the Raiders in the Founding Partnership deal with Reyes Coca-Cola Bottling. The agency is the stadium’s official premium ticketing and sponsorships agency.

Legends Global Partnerships also secured the naming rights agreement with discount airline Allegiant Air in August and, this month, brokered a deal with the sports entertainment platform Twitch as the stadium’s first Founding Partner.

As well the Raiders, the 65,000-capacity stadium will be the future home of University of Nevada, Las Vegas football and will host sporting events such as the Pac-12 Championship Game and Las Vegas Bowl.