The New York Jets NFL franchise has extended its partnership with online gaming company 888casino. The agreement will see the venture run into a second season after an initial deal was agreed in 2018
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Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Borussia Dortmund inks deal with crypto platform Bybit
Singapore-based cryptocurrency derivatives exchange Bybit has announced a global, multi-year partnership with German Bundesliga football club Borussia Dortmund
Fiba Marketing strikes licensing deal to promote T Power energy drink
The International Basketball Federation (Fiba) has signed a three-year licensing deal with Chinese soft drinks company Henan Zhongwo Industrial Co
Cricket Australia ensures exposure in Europe, Southeast Asia in LIVENow streaming deal
Cricket Australia has announced a new deal with streaming platform LIVENow to broadcast live coverage from all international matches on India’s tour of Australia as well as the KFC Big Bash League and s…
Champions Chess Tour secures valuable distribution in Eurosport deal
International sports broadcaster Eurosport has agreed a deal with Play Magnus Group, the digital chess company founded by current world chess champion Magnus Carlsen, for the pan-European and Asian rights…