The New York Jets NFL franchise has extended its partnership with online gaming company 888casino.
The agreement will see the venture run into a second season after an initial deal was agreed in 2018.
It offers several assets to 888casino. These include a presence for the brand at all Jets home games during the regular season, as well as visibility across the team’s website and social channels.
The company will also use the New York Jets branding across its sites and apps in New Jersey.
Yaniv Sherman, head of group commercial development at 888casino, said: “The extension of the deal between the New York Jets and 888casino.com for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community.”
While the partnership is unique in bringing together a purely digital gaming company and an NFL team, it is part of a wider trend towards gambling partnerships within the NFL.
The league has softened its stance towards gambling after the legalisation of sports betting in the US. It recently announced a deal with Ceasars Entertainment, which become its first ever Casino Sponsor.
Elsewhere in the NFL, the San Francisco 49ers have signed a multi-year contract with Foxconn Industrial Internet (Fii).
The central focus of the partnership will be the development of 8K Video production. The 49ers are aiming to be the first franchise in the league to offer the technology at its home stadium.
The deal will also see several locations with the team’s Levi’s stadium rebranded to incorporate the Fii name. It will also see the brand gain visibility on signage across different locations within the venue.
Brent Schoeb, 49ers chief revenue officer, said: ‘’ The 49ers and Levi’s Stadium continue to strive to be one of the most innovative teams and venues in the world and courtesy of our partnership with Fii we will have the ability to be the first stadium to roll out 8K to our fans in a prominent fashion,”.
“Their suite of brands and industry leading products will enable us to build on our innovative vision.”