San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season.
Under the deal, San Manuel becomes the Official Southern California Casino of Allegiant Stadium – the new home of the Raiders in downtown Las Vegas from 2020.
San Manuel Casino is an hour’s drive from downtown Los Angeles and a short drive from LA-Ontario International Airport. The casino is owned and operated by the San Manuel Band of Mission Indians.
As part of the stadium package, San Manuel Casino will get signage at the stadium and acquire a luxury box in the venue.
Loren Gill, chief executive of the San Manuel Band of Mission Indians, said: “The popularity of the Raiders in Southern California is unmatched. Through this partnership we are thrilled to offer our guests more access to high quality sports and entertainment.”
The tribal gaming brand also sponsors nine other professional sports teams across the NFL, NHL, MLB and MLS, including a partnership signed last year with the Vegas Golden Knights NHL franchise at T-Mobile Arena.
The Raiders were represented by the marketing agency Legends Global Partnerships as part of its duties as the stadium’s official premium ticketing and sponsorship agency.