News

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.

The FIS World Cup renewal between the EBU and the Romanian Ski and Biathlon Federation comes against the backdrop of ongoing resistance from national associations to centralised rights sales plans for the sport.

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.

Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.

A Madrid court has found in favour of the city's top football club in an ongoing legal battle surrounding the failed European Super League (ESL) project, in which once again all sides have claimed victory

Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.

The International Orienteering Federation will benefit from wider media exposure after agreeing a rights deal with the European Broadcasting Union for streaming on the new Eurovision Sport platform.

The intervention means that MotoGP avoids the fate of its four-wheeled peers Formula 1 and Formula E, which have both had to stop racing in the country due to financial and bureaucratic issues.

A report from consulting firm EY has found that last year’s Rugby World Cup in France generated €1.8bn ($2bn) of spend and a net input of €871m for the host country.

A three-season deal between FC Barcelona and US company Fortinet is the latest technology-led cybersecurity agreement with a Spanish football club in a sector also particularly active in golf

The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes.

Axa, the insurance company, is broadening its commitment to women's football, becoming an official partner of the Uefa Women’s Euro 2025 in Switzerland.

Hankook Tire will continue to draw the benefits of promoting both its main brand and subsidiary Laufenn through its renewed sponsorship of Uefa's Europa League and Europa Conference League.

Bayer Leverkusen's unbeaten season may have come to an end with the 3-0 defeat by Italy's Atalanta in last night's Uefa Europa League final but the game netted the highest German audience for a club match…

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.

TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.