Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship
Event promises to provide a platform for female drivers to succeed in F1 Series will underwrite costs of all the drivers
No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.
Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
New Zealand has been awarded the 2021 Women's Rugby World Cup. The country beat Australia in a vote conducted by the World Rugby Council in Dublin yesterday
World Rugby has confirmed that Australia and New Zealand will contest hosting rights for the 2021 edition of the Women’s Rugby World Cup.
The 2017 Women's Rugby World Cup saw a 53:47 gender split in ITV audiences in the UK· Crowds of 50,000 attended the first few games of the new AFL Women's Australian Rules tournament
Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I
Ashling O’Connor, partner, Bird & Co, worked as a sports business journalist before turning hand to senior level appointments in sport and entertainment
Same rules, different game | The FA’s Marzena Bogdanowicz on the commercialisation of women’s football
Bogdanowicz a key architect in creation of Team GB Establishment of Women’s Super League allows for clearer commercial division between men and women’s game P
We Are Disrupt, an agency specialising in women’s sport, was founded in 2017 by former CSM executive Emma Lax