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Same rules, different game | The FA’s Marzena Bogdanowicz on the commercialisation of women’s football

  • Bogdanowicz a key architect in creation of Team GB
  • Establishment of Women’s Super League allows for clearer commercial division between men and women’s game
  • Partners such as SSE and Disney have come on board specifically to work with the women’s team
Prior to her appointment as the Football Association’s new head of commercial and marketing for women’s football, Marzena Bogdanowicz’s biggest achievement is one she worries is becoming forgotten.

Not because it was a failure – but because it has become so ubiquitous that people don’t remember a time it wasn’t around. Team GB – the phenomenally successful rebrand and restructuring of the UK Olympic team, of which Bogdanowicz was one of the key architects – “has just become part of the general day-to-day life,” she says. “Everyone thinks it’s always been there, but I can tell you it wasn’t.”

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