- Bogdanowicz a key architect in creation of Team GB
- Establishment of Women’s Super League allows for clearer commercial division between men and women’s game
- Partners such as SSE and Disney have come on board specifically to work with the women’s team
Not because it was a failure – but because it has become so ubiquitous that people don’t remember a time it wasn’t around. Team GB – the phenomenally successful rebrand and restructuring of the UK Olympic team, of which Bogdanowicz was one of the key architects – “has just become part of the general day-to-day life,” she says. “Everyone thinks it’s always been there, but I can tell you it wasn’t.”
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