HomeBusinessFootballUnited Kingdom
Premium

Same rules, different game | The FA’s Marzena Bogdanowicz on the commercialisation of women’s football

  • Bogdanowicz a key architect in creation of Team GB
  • Establishment of Women’s Super League allows for clearer commercial division between men and women’s game
  • Partners such as SSE and Disney have come on board specifically to work with the women’s team
Prior to her appointment as the Football Association’s new head of commercial and marketing for women’s football, Marzena Bogdanowicz’s biggest achievement is one she worries is becoming forgotten.

Not because it was a failure – but because it has become so ubiquitous that people don’t remember a time it wasn’t around. Team GB – the phenomenally successful rebrand and restructuring of the UK Olympic team, of which Bogdanowicz was one of the key architects – “has just become part of the general day-to-day life,” she says. “Everyone thinks it’s always been there, but I can tell you it wasn’t.”

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.
Premium

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.