Bogdanowicz a key architect in creation of Team GB Establishment of Women’s Super League allows for clearer commercial division between men and women’s game P
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Uefa sets new course in women’s football with media and sponsorship tenders
Media tender on for Uefa’s women’s club and national team competitions closes October 14
Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms
TRM a
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
Sportfive agrees ‘long-term co-operation’ with Bundeling
The Sportfive agency has announced a major new partnership with Netherlands-based digital communication services provider Bundeling, which will see the two work together to provide new business networking…
ECA predicts €4bn Covid-related revenue hit for European clubs
The European Club Association (ECA) has forecast that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19.
Italy’s Reset Group launches sports division focused on image rights
Italian agency Reset Group has launched a new division dedicated to sports marketing
Liverpool clarifies kit deal and launches online store in Japan
English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.