Women In Sport Report
Leadership: Billie-Jean King and the roots of the WTA
No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.
Report | Can women’s sport build on a year of promise?
Browse the sections of the report
Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
Year of progress: Can sport build on a year of successful women’s events?
The 2017 Women's Rugby World Cup saw a 53:47 gender split in ITV audiences in the UK·
Crowds of 50,000 attended the first few games of the new AFL Women's Australian Rules tournament
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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“The sports world is too clubby”: An interview with industry headhunter Ashling O’Connor
Ashling O’Connor, partner, Bird & Co, worked as a sports business journalist before turning hand to senior level appointments in sport and entertainment
Same rules, different game | The FA’s Marzena Bogdanowicz on the commercialisation of women’s football
Bogdanowicz a key architect in creation of Team GB
Establishment of Women’s Super League allows for clearer commercial division between men and women’s game
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Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
We Are Disrupt, an agency specialising in women’s sport, was founded in 2017 by former CSM executive Emma Lax