Women In Sport Report

No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

The 2017 Women's Rugby World Cup saw a 53:47 gender split in ITV audiences in the UK· Crowds of 50,000 attended the first few games of the new AFL Women's Australian Rules tournament

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

Ashling O’Connor, partner, Bird & Co, worked as a sports business journalist before turning hand to senior level appointments in sport and entertainment

Bogdanowicz a key architect in creation of Team GB Establishment of Women’s Super League allows for clearer commercial division between men and women’s game P

We Are Disrupt, an agency specialising in women’s sport, was founded in 2017 by former CSM executive Emma Lax