Report | Can women’s sport build on a year of promise?

Browse the sections of the report


Long before it was over, 2017 was being hailed as a landmark year for women’s sport.

It was 12 months which featured showpieces for two globally popular sports, in the ICC Women’s Cricket World Cup and the Women’s Rugby World Cup, while some of the best women’s football teams in the world demonstrated their talents at the Uefa Women’s Championship in the Netherlands.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands