Beijing 2022

Chinese sportswear company Anta Sports generated revenues of ¥49.3bn ($7.

The Beijing 2022 Winter Paralympic Games closed yesterday, with the International Paralympic Committee praising China's hosting and sporting performance, and hopeful media reports that the event will have…

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.

The International Paralympic Committee (IPC) has today (Wednesday) ruled that Russian and Belarusian athletes will be able to participate in the winter Paralympics in Beijing, albeit as neutral competitors

Media group Discovery has announced that its discovery+ streaming platform drove a near 50-per-cent increase in the number of new paid streaming subscribers on the back of the recent Beijing 2022 winter…

International Olympic Committee president Thomas Bach called for “solidarity and peace” during his speech at the closing ceremony of the Beijing 2022 Winter Olympics, which ended yesterday (Sunday).

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
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International Olympic Committee president Thomas Bach has suggested implementing a minimum age limit for athletes at the Olympics after the much-criticised participation of 15-year-old Russian figure skater…

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…

Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…

The World Anti-Doping Agency (Wada) has today (Monday) expressed its disappointment at the Court of Arbitration for Sport’s decision to dismiss appeals lodged against the status of teenage Russian figure s…

NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…

The Court of Arbitration for Sport (CAS) will hold an urgent hearing to determine whether Russian figure skater Kamila Valieva can compete in next week’s individual event at the Beijing Olympics after i…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China