Tennis
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.
What happens when Asia’s sporting legends retire?
The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible.Â
ATP Cup gets additional coverage in Austria with ServusTV
The ATP has added to its coverage in Austria of the ATP Cup in 2020 by agreeing a deal with free-to-air commercial broadcaster ServusTV
Tennis agency Tennium seizes Barcelona Open contract from IMG
The Barcelona Open, an ATP 500 clay-court tournament, has ended its 30-year association with IMG, opting instead to enter into a three-year management contract with emerging tennis agency Tennium
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Sky Deutschland adds ATP Cup to tennis line-up
Pay-television broadcaster Sky Deutschland has acquired exclusive rights in Germany to the ATP Cup, a new team competition organised by the men’s Association of Tennis Professionals that will launch i…
Federer partners, invests in Swiss firm On
Swiss tennis superstar Roger Federer has signed an endorsement deal with On in an agreement that will also see him take a stake in the Zurich-headquartered running shoe manufacturer
Piqué touts ‘super event’ amid Davis Cup, ATP Cup duel
Gerard Piqué, founder and chairman of Kosmos, has floated the prospect of a “super event” in association with the Association of Tennis Professionals (ATP), reflecting on the first edition of the new-…
Federer, Zverev play in front of record 42,517 crowd in Mexico City
Roger Federer and Alexander Zverev have set a world record for the highest attendance at a tennis match, with more than 42,000 people watching their exhibition match in Mexico City on November 23
Nike executive Calvelli ‘in line’ to become CEO of ATP
Massimo Calvelli, senior sports marketing director at Nike, is set to take over the chief executive role at the Association of Tennis Professionals, according to reports
Davis Cup quarter-finals brought forward after late-night finishes
The start times for Friday’s Davis Cup quarter-finals matches have been brought forward by 30 minutes in an attempt to curtail the late finishes that have plagued the tournament, culminating in a 4am f…
India-Pakistan Davis Cup clash to be held in Kazakhstan
The Pakistan Tennis Federation's appeal for its upcoming Davis Cup tennis fixture against India to remain in Islamabad has failed, with the International Tennis Federation choosing to hold the fixture…
Chemist Warehouse added to Australian Open sponsorship portfolio
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
Australian Open signs Chubb for multi-year sponsorship deal
Global insurance company Chubb has signed a multi-year sponsorship deal with the Australia Open tennis grand slam, beginning with the January 2020 edition
Davis Cup adds El Corte Inglés as sponsor, Spanish Tennis signs with airline Iberia
Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates
DAZN adds Davis Cup rights in Brazil
DAZN, the OTT subscription streaming service, has acquired rights in Brazil to the Davis Cup tennis tournament
French Tennis Federation signs dual agreement with Wilson
The French Tennis Federation (FFT) has signed a five-year agreement with sports retailer Wilson Sporting Goods.
The brand becomes a sponsor of both the FFT itself and the French Open grand slam tournament