International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, Marriott Bonvoy, has teamed up with the ATP Cup, which will debut in the country next year.
Mastercard’s new multi-year deal with Tennis Australia will allow it to continue as the official payment partner of the Australian Open.
Mastercard will be featured in signage on court and around the precinct at Melbourne Park, including at point of sale in retail outlets. Additional opportunities include creating bespoke experiences for fans, an onsite consumer activation and the production of digital content for social platforms.
Tennis Australia chief revenue and experiential officer, Richard Heaselgrave, said: “As the Australian Open evolves, we look to collaborate with world-class brands that share our vision for celebrating elite sport, innovation and one-of-a-kind experiences.
“The level of choice this January is unprecedented, and we have worked incredibly hard to expand our food, entertainment and family friendly offerings, with Mastercard aligning perfectly in helping us create lifetime memories for millions of fans.”
Tennis Australia’s partnership with Marriott Bonvoy will take in the new men’s national team tournament launched by the Association of Tennis Professionals, as well as the Brisbane International event in 2020.
Marriott Bonvoy, as the official hotel partner, will host players, coaches, VIPs and tournament staff at participating properties including The Westin Brisbane, W Brisbane, Sheraton Grand Sydney Hyde Park and the newly opened Ritz-Carlton, Perth.
The tie-up will unlock a range of money-can’t-buy experiences for its members, including behind-the-scenes access, coaching clinics with tennis greats and coin tosses. A VIP lounge will offer members hospitality in each of the host cities.
Off court, tennis fans will have access to exclusive ATP Cup and Brisbane International hotel rates and packages at participating properties.