Lin Dan of China speaks to Lee Chong Wei of Malaysia during the presentation ceremony on day six of the Badminton Malaysia Open at Axiata Arena on April 07, 2019 in Kuala Lumpur, Malaysia. (Photo by Stanley Chou/Getty Images)
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.