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Davis Cup adds El Corte Inglés as sponsor, Spanish Tennis signs with airline Iberia

(Photo by Clive Brunskill/Getty Images)

Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.

The news was announced ahead of the 2019 edition of the finals which began in Madrid on November 18 and concludes on December 1.

It is the first edition in the competition’s new revamped format, which sees 18 teams compete in the finals over the course of a week, with matches switching from the former best-of-five set format to best-of-three.

The changes were introduced after an agreement between Kosmos Tennis and the sport’s governing body, the International Tennis Federation (ITF).

in 2018, the pair signed a 25-year agreement which saw $3bn (€2.7bn) invested into the sport by the company, which includes Barcelona defender and founder investor Gerard Piqué.

Reinvigorating the Davis Cup and the women’s equivalent Fed Cup is the key focus for Kosmos Tennis, with further changes announced for the 2020 edition of both tournaments.

Read this: “I am working on the Davis Cup 24/7. It is the project of my life” – Gerard Piqué

The tie-up with El Corte Inglés follows the addition of Cabify for this year’s Davis Cup Finals.

Separately, the Royal Spanish Tennis Federation (RFET) has added airline Iberia as an official sponsor. Spain is one of the nation’s currently competing in the tournament

Iberia will provide exclusive air transport to its male, female and youth teams. The deal has begun with sponsorship of the Spanish team for the Davis Cup Finals.

The Rfet recently signed its own agreement with El Corte Inglés.

The two-year contract will incorporate the Spanish men’s team, wearing Emidio Tucci suits for Davis cup ties and the women’s team wearing apparel from the company’s in-house brands during Fed Cup events.

Spanish publication Palco23 reports that the RFET budget shows it is expected to receive €1.7m.