The French Tennis Federation (FFT) has signed a five-year agreement with sports retailer Wilson Sporting Goods.
The brand becomes a sponsor of both the FFT itself and the French Open grand slam tournament.
Wilson will be the official ball and official stringing partner of the clay court event. A new ball will be designed specifically for the tournament and be used in all matches from 2020. It will also be present within several activations before the competition.
The company will have an on-site presence at the Roland-Garros tournament, offering an experiential retail space and providing its equipment for tennis fans to use in various activities offered by the FFT.
The agreement will also focus on creating digital content to expand the Roland-Garros global presence.
In addition, the two parties will launch a range of co-branded, premium, Roland-Garros-centred products. These will be available from January 2020 and include tennis balls, rackets, string, tennis bags and accessories.
Alongside the Roland-Garros tie-up, the deal sees Wilson added to the FFT’s sponsorship portfolio. It will provide the official ball of the French national tennis championships and will take part in many of the federation’s programmes aimed at promoting the sport in the country.
Bernard Giudicelli, president of the FFT, said: ‘’This double signing with Wilson, a world-renowned brand, will increase Roland-Garros’ international exposure while encouraging French people to take up tennis, particularly young people, who represent the future of our clubs,”
The 2020 edition of Roland-Garros will take place in Paris between May 24 and June 7.