Golf
R&A to stage first Women’s British Open in Wales
The R&A will take the Women’s British Open to Wales for the first time after announcing that Royal Porthcawl will host the major tournament in 2021.
PGA Tour confirms it will implement tougher cut line in 2019-20 season
The PGA Tour has confirmed it will reduce the number of competitors who make the weekend cut from the top 70 players and ties to the top 65 and ties. The new policy will take effect in the 2019-20 season.
PGA Tour restructures 2019-20 calendar around Tokyo Olympics
The PGA Tour has made several changes to its schedule for the upcoming 2019-20 season, in part to take into account next summer's Tokyo Olympics
Ryder Cup to return to Ireland in 2026 after 20-year absence
Adare Manor golf course in County Limerick, Ireland, has been confirmed as the host venue of the 2026 Ryder Cup
PGA Tour announces content, marketing partnership with DraftKings
The PGA Tour has announced a multi-year content and marketing partnership with DraftKings, designating the Boston-based fantasy sports operator as the Tour's first official daily fantasy game
Kyle Nelson Co–Founder & Chief Marketing Officer MVPindex at SDMS Miami
Kyle Nelson from MVPindex discusses how golfer Ricky Fowler successfully uses social media to promote his brand.
LPGA adds latest new tournament in Florida
The Ladies Professional Golf Association is set to return to the Tampa Bay area for the first time in more than three decades after announcing a new tournament will be added to the LPGA Tour for the 2020…
Women’s British Open prize purse bolstered as AIG deal takes hold
The R&A has today (Monday) moved to address the disparity in prize money for The Open and its women’s counterpart by announcing that the 2019 Women’s British Open will see its prize purse increase by …
Cho assumes top role at Asian Tour
Cho Minn Thant has been promoted to the role of commissioner and chief executive of golf’s Asian Tour.
R&A increases Open Championship total purse, winner’s payout
The Royal & Ancient Golf Club (R&A) has announced modest increases to the overall purse and first-place payout of this year's Open Championship at Royal Portrush, Northern Ireland, on July 18-21.
Scudamore returns to sporting arena at new Ryder Cup Committee
The European Tour has today (Thursday) named former Premier League chief executive Richard Scudamore and Premiership Rugby chairman Ian Ritchie to a new body designed to drive the commercial and brand…
LPGA expands Opendorse marketing partnership
The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…
LPGA partners with Genius to implement betting integrity programme
The Ladies Professional Golf Association (LPGA) has announced it is partnering with Genius Sports to implement a sports betting-related monitoring, education and investigation programme
GSE Worldwide agrees to acquire golf agency Impact Point
Transaction creates expanded talent and marketing agency representing 10 of world's top 100 golfers
PGA Tour adds Bermuda to 2019-20 schedule
The PGA Tour has added the island of Bermuda as a new destination on the 2019-20 schedule, with the creation of the Bermuda Championship
US Women’s Open champion to win $1m for first time
The winner of this week’s US Women’s Open will receive $1m (€896,00), which represents the largest prize in women’s major golf championship history.
The
European Tour to launch esports competition at Made in Denmark tournament
The European Tour has partnered with esports event organiser DreamHack to launch its first esports competition, the European eTour Championship
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.