Golf
PGA Championship’s calendar shift paying off already
The PGA Championship is already reaping the rewards of its move from August to May
Masters comeback creates another image of Tiger Woods
Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.
Marketing lessons from Augusta
The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event. Â
LPGA takes International Crown to England
The Centurion Club in England has been awarded hosting rights to the 2020 edition of the International Crown, a national team tournament for women’s golf, with the IMG agency selected to deliver the e…
PGA of America acquires Nextgengolf
The PGA of America has acquired Nextgengolf in an effort to ramp up player development initiatives
Discovery recruits European Tour digital head Kennedy for GolfTV streaming service
Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service
PGA Tour West Virginia stop moved to September
The PGA Tour’s annual stop in  the state of West Virginia has been moved to September beginning this year, it was announced Monday. P
Royal Liverpool to host 2022 Open Championship
Royal Liverpool will host the 151st Open Championship in 2022, the R&A has announced. The course in Hoylake previously hosted the 2014 and 2006 Opens
PGA Tour may reduce weekend field sizes
The PGA Tour is taking a look at changing the size of its weekend fields to increase the intensity of the competition during its tournaments
European Tour raising prize money in bid to attract more top pros
In a bid to attract more of the world’s top players, The European Tour will offer the most prize money ever in golf history in a single tournament later this year at the season-ending DP World Championships i…
Woods’ Genesis Open given elevated ‘invitational’ status on PGA Tour
The Genesis Open, a professional golf tournament which is hosted by Tiger Woods, has been given an elevated status on the PGA Tour, with the implementation of several enhancements, beginning in 2020
PGA Tour signs music star as first brand ambassador
The PGA Tour has signed an innovative deal that will make three-time Grammy Award winning singer-songwriter Darius Rucker the golf organisation’s first formal brand ambassador.
European Tour announces data distribution partnership with IMG Arena
The European Tour has announced a new partnership with IMG Arena for the collection, distribution and licensing of its official scoring data
Phoenix Open will no longer announce attendance
Last year's Waste Management Phoenix Open golf tournament set several attendance records, including the biggest single-day attendance and overall attendance for the tournament
GolfSixes heads to continental Europe
The European Tour will take its GolfSixes event to mainland Europe for the first time with the announcement that the Portuguese municipality of Cascais will host the 2019 edition
Sanderson Farms Championship given upgrades for 2019 season
The Sanderson Farms Championship is moving its tournament dates for next season and increasing its prize fund in the hope of attracting a better field
LPGA ‘walking briskly’ but not running to embrace sports betting
The Ladies Professional Golf Association is keen to embrace legalised sports betting but is not rushing to do so, commissioner Michael Whan has told SportBusiness
PGA Tour scraps Stephen Curry-hosted event after sponsor pulls out
The PGA Tour has scrapped a new event to its schedule, hosted by Golden State Warriors star Stephen Curry, after a sponsorship deal unexpectedly fell through