The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.
Golf industry searches for path forward amid uncertainty at merchandise show
With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.
PGA Tour to integrate betting odds into linear telecast for first time
The PGA Tour has announced that this week's CJ Cup at Shadow Creek will be the organization's first tournament to feature live betting odds during a linear telecast
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
PGA Tour brings in FanDuel Sportsbook as latest betting operator
The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.