European Tour

Latest Features

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…

French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021

Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.

Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R