“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour
European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R
Golf’s European Tour has announced the cancellation of this year’s BMW International Open in Germany and the Open de France, as well as the postponement of the 2020 Scottish Open.