The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
The Open de France will return to the European Tour schedule next year after being absent from the calendar in both 2020 and 2021
European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)
Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R
Golf’s European Tour has announced the cancellation of this year’s BMW International Open in Germany and the Open de France, as well as the postponement of the 2020 Scottish Open.
The World Health Organisation has backed the International Olympic Committee's assessment that there is no need to cancel or move the Tokyo 2020 Olympics because of the coronavirus outbreak
World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee
The European Tour has announced the three finalists for a technology incubator project designed to identify ideas that can increase engagement in golf
Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports