Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
European Tour-Asian Tour alliance on course as new South Korean office opened
European Tour chief executive Keith Pelley has said the planned alliance with the Asian Tour is set to be formalised in time for next season, as the golf organisation today (Tuesday) announced the opening of a South Korean office in a bid to further develop its global brand and return a tournament to the country.
European Tour builds global presence with Korean alliance
Golf’s European Tour has moved to further enhance its global reach by entering into a strategic partnership with the Korea Professional Golfers’ Association (KPGA).
Former Deloitte partner Avis joins European Tour board
The European Tour has appointed Penny Avis to its board as a non-executive director with immediate effect
PGA Tour engages agency for return of China series
The PGA Tour has signed a long-term partnership with Chinese agency Shankai Sports that will aid the return of its PGA Tour China Series next year.