Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
PGA Tour and LPGA unveil strategic alliance with Topgolf
The PGA Tour and the Ladies Professional Golf Association (LPGA) have entered into a strategic alliance with global sports entertainment company Topgolf as part of a wider initiative to build interest in the sport around the world.
PGA Tour, Anheuser-Busch extend partnership through 2024
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
CEO departs as Ladies European Tour offers assurances over future direction
The Ladies European Tour (LET) has announced that Ivan Khodabakhsh is leaving his position as chief executive amid a period of uncertainty for the golf organisation.