Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
US Digest | Woods-Mickelson showdown set for Thanksgiving weekend
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Woods-Mickelson showdown set for Thanksgiving weekend
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Sponsorship Activation: F1
Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.
Pocono Organics becomes first CBD company to title-sponsor Nascar Cup Series race
Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
Murray Barnett | How to make the right decisions when going ‘over the top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports