European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
‘Tournament ready’ Adare Manor primed to showcase Ryder Cup credentials
Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.
Ryder Cup learns to embrace the mobile phone with HPE partnership
Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise
Wireless network allows organisers to harvest crowd behaviour data
Prominent developers seek to buck golf industry decline with Caribbean project
New project extends Cabot brand name from Canada
Tiger Woods confirms approach by Premier Golf League
Tiger Woods has revealed he has been approached by the organizers of the Premier Golf League, a proposed rival competition to the PGA Tour.
Large-scale study concludes golf has huge distance problem
Multiyear research concludes impacts from increased shot distances cover broad array of economic, environmental, and competitive areas
Zala Springs Golf Resort engages IMG
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.