HomeBusinessGolfGlobal

“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Golf
Sponsorship & Marketing

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data
Golf
Events

Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.

Related News

Golf
Business

The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Golf
Business

Talks have resumed over a possible takeover by the Ladies Professional Golf Association (LPGA) Tour of the Ladies European Tour (LET), according to the Guardian newspaper.
Golf
Industry Moves

Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.
Golf
Business

The PGA of America has acquired Nextgengolf in an effort to ramp up player development initiatives

Most recent

Basketball
Finance & Money

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Cricket
Sponsorship & Marketing

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.