PGA Tour

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The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Swiss federal prosecutors are targeting former European football head Michel Platini in a widening of their probe into a CHF2m ($2.1m/€2.9

UK commercial broadcaster ITV has acquired highlights rights to the US PGA Tour for the remainder of the 2020 season, marking the first time the network has shown professional golf in over 30 years

Discovery, the media group and owner of pan-European sports broadcaster Eurosport and subscription streaming service Dplay, will broadcast the first live golf since before the Covid-19 pandemic shutdown…

The PGA Tour has detailed its health and safety plan for when it returns to action in June, in a 37-page document memo issued to players and staff