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The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

The US-based Scientific Games, the gambling products and services company, has become the first platform to sign up for IMG Arena’s new golf data and live streaming service for bookmakers.

IMG Arena, the sports betting unit of the IMG agency, has expanded its scoring data distribution agreement with the PGA Tour to include North America

Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service

The Genesis Open, a professional golf tournament which is hosted by Tiger Woods, has been given an elevated status on the PGA Tour, with the implementation of several enhancements, beginning in 2020