PGA Tour

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The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Discovery, the media group and owner of pan-European sports broadcaster Eurosport and subscription streaming service Dplay, will broadcast the first live golf since before the Covid-19 pandemic shutdown…

The PGA Tour has detailed its health and safety plan for when it returns to action in June, in a 37-page document memo issued to players and staff

Details have been reported of a 37-page memo from golf's PGA Tour to its players, outlining the Covid-19 measures that will be taken when the series resumes next month

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald