With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.
Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.