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LPGA expands Opendorse marketing partnership

The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse’s technology to help players publish content on their social media platforms.

In the first year of this partnership, 85 golfers and ambassadors published LPGA content to their personal social channels with Opendorse.

According to a press release, the posts earned more than 2.5 million impressions, helping players build their Twitter and Instagram audiences by an average of 31.5 per cent.