HomeNewsSponsorship & MarketingGolfUSA

ThriveHive named PGA Tour’s digital marketing services firm

Ryan Palmer in action at the 2019 BMW Championship at Medinah Country Club (by Andrew Redington/Getty Images)

ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US golf organisation.

Under the deal, ThriveHive becomes the official digital marketing services firm of the PGA Tour and senior circuit the PGA Tour Champions.

Founded in 2011, ThriveHive first established its involvement with professional golf at the Las Vegas-based Shriners Hospitals for Children Open and has expanded relationships with several PGA Tour, PGA Tour Champions and Korn Ferry Tour tournaments, as well as agreeing brand ambassador deals with PGA Tour players including Ryan Palmer and Matt Jones.

As an official marketing partner, ThriveHive will expand its involvement on all three Tours by way of hospitality and business development through its various services.

Among ThriveHive’s specialties are digital media solutions that include search engine marketing and programmatic display. ThriveHive also offers event solutions such as management services, marketing and video production.

Mike Flanagan, general manager at ThriveHive Sports, said: “We believe the impact made to each local tournament market on the PGA Tour and PGA Tour Champions strongly mirrors ThriveHive’s commitment to local businesses, making the exposure we achieve with this partnership invaluable.”

ThriveHive chairman and chief executive, Michael Reed, added: “This partnership allows us to extend our reach into a number of key local markets and offer our customers unprecedented business opportunities as well as experiences.”

In addition to its headquarters in Quincy, Massachusetts, ThriveHive has offices in Las Vegas, Denver, Boston and Manchester, New Hampshire.