Ladies Professional Golf Association (LPGA)
LET to add to schedule and prize fund in 2022, earmarks growth with LPGA backing
Golf’s Ladies European Tour will increase its number of tournaments and prize fund in 2022 following a schedule this year that was still affected by cancellations as a result of the Covid-19 pandemic.
LPGA’s ANA Inspiration rebranded Chevron Championship, purse climbs to $5m
The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
Sky recommits to LPGA, LET and Solheim Cup
UK pay television broadcaster Sky Sports has secured a three-year extension to its media rights deals for the Ladies Professional Golf Association and the Ladies European Tour
LPGA expands EA association, female on-course commentator to feature in new game
The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Marcoux Samaan named new LPGA commissioner
Veteran college sports administrator becomes golf property's new head
BetMGM named LPGA Tour’s first official betting operator
Leading US gaming company BetMGM has become the LPGA Tour's first official betting operator in a multiyear agreement
How Watney’s positive Covid-19 test helped transform Whoop’s fortunes and global profile
Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
HSBC Women’s World Championship marks step-up in Singapore sports hosting
The world’s top women golfers, including world number one Ko Jin-young, Danielle Kang and Park In-bee, have confirmed they will play in the re-scheduled HSBC Women's World Championship in Singapore next m…
Whoop extends LPGA partnership for 2021 season
Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season
LPGA strikes marketing partnership with Zinus
The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
Amundi becomes title sponsor of LPGA’s Evian Championship
European asset management company Amundi has struck a five-year deal with the Ladies Professional Golf Association to become the title sponsor of the Evian Championship
Mike Whan to step down as LPGA commissioner
Mike Whan has announced in a surprise move that he will step down as Ladies Professional Golf Association commissioner during 2021.
Whan is the LPGA’s eighth, and to date longest-serving, commissioner.
LPGA unveils record $76m purse for 2021 season
The Ladies Professional Golf Association has announced its 2021 schedule, which will feature 34 Tour events including two new tournaments and a record $76.45m (€62.5m) in prize money.
John Deere secures long-term partnerships with LPGA, LET
John Deere has further enhanced its presence within women's golf by striking three-year commercial deals with both the Ladies Professional Golf Association and Ladies European Tour
Solheim Cup to move to even years starting in 2024
Golf's Solheim Cup will move to even years starting in 2024 to ensure it does not clash with the Ryder Cup, which recently moved to an odd-year schedule