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LPGA partners with Genius to implement betting integrity programme

The Ladies Professional Golf Association (LPGA) has announced it is partnering with Genius Sports to implement a sports betting-related monitoring, education and investigation programme.

The partnership suggests the LPGA is preparing the way for there to be more in-play betting markets around the sport, as live betting is more open to match fixing and manipulation. Presently, most of the wagering on women’s golf takes place pre-event.

“Sports betting is certainly coming and we’ll have to get our hands around it, so we are very excited to establish an integrity strategy in partnership with Genius Sports,” said LPGA commissioner Mike Whan. “In this partnership, we will educate our players, protect our sport, and ensure our competition is guarded against any corrupting influences.”

Under the partnership, the LPGA’s integrity team will be equipped with regular reports, analysis and betting data from Genius Sport’s bet monitoring system. This technology will track global betting activity for all LPGA Tour and Symetra Tour competitions to highlight any potentially suspicious patterns that may occur across domestic and international betting markets.

A statement from Genius Sports said the LPGA will also work with the company to develop a tailored educational program to help players, caddies and officials to identify, resist and report incidents of potential betting corruption. Educational workshops will reinforce the LPGA’s regulations and highlight the potential consequences. Additionally, custom-made e-learning modules will be available on a worldwide basis to all LPGA and Symetra Tour players in multiple languages.

The first of the educational workshops was held yesterday in Grand Rapids, Michigan, for LPGA Tour players competing in this week’s Meijer LPGA Classic for Simply Give.

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