Golf
Talks resume over women’s golf tours merger
Talks have resumed over a possible takeover by the Ladies Professional Golf Association (LPGA) Tour of the Ladies European Tour (LET), according to the Guardian newspaper.
Sky Sport backs NZ Open in latest sponsorship push
Pay-television broadcaster Sky Sport has struck a deal to become the presenting sponsor of the annual New Zealand Open golf tournament
European Tour partners with LET to launch mixed golf tournament
The European Tour and Ladies European Tour (LET) have announced plans to launch a mixed-sex golf tournament in Sweden next year
PGA Tour to livestream every shot at 2020 Players Championship
In a first for golf, the PGA Tour will livestream every shot from every player over all four rounds from the Players Championship at TPC Sawgrass, on March 12-15, 2020.
LET heads to Kenya for season-ending tournament
Golf’s Ladies European Tour (LET) will end its 2019 season in Kenya after agreeing a deal to stage a new tournament in the East African country.
ThriveHive named PGA Tour’s digital marketing services firm
ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US…
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
PGA Tour Series-China cancels Hong Kong season finale
Golf’s PGA Tour Series-China will bring an early end to its 2019 season after the Clearwater Bay Open tournament became the latest sporting event to fall victim to the ongoing civil unrest in the country.
PGA Tour signs chat platform agreement with GameOn Technology
New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data
Discovery Golf recruits Lagardère Sports’ media rights executive Lunn
Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.
BBC retains Ryder Cup highlights, adds to European Tour coverage
UK public-service broadcaster the BBC has retained highlights rights to golf’s Ryder Cup and has added coverage of the finale of the European Tour season, the DP World Tour Championship in Dubai, under a…
LET begins search for new CEO as Lichtenhein steps down
Golf’s Ladies European Tour (LET) has commenced a search for a new chief executive after announcing that Mark Lichtenhein will step down from the position.
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
Woods, McIlroy, Day and Matsuyama to play GolfTV match in Japan
Golf stars Tiger Woods, Rory McIlroy, Jason Day and Hideki Matsuyama will compete in a new competition in Japan in October that is being organised and broadcast live around the world by GolfTV
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions
Solheim Cup tees off on Sky with production on a par with Ryder Cup
UK pay-TV broadcaster Sky today began its live coverage in earnest from women’s golf’s Solheim Cup, offering up a production output that matches the levels provided at the men’s 2018 Ryder Cup.
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IMG Arena expands PGA Tour data deal to North America
IMG Arena, the sports betting unit of the IMG agency, has expanded its scoring data distribution agreement with the PGA Tour to include North America
‘Tournament ready’ Adare Manor primed to showcase Ryder Cup credentials
Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.