Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup.
Aon has agreed a multi-year contract taking in the 2020 Ryder Cup at Whistling Straits in Kohler, Wisconsin; the 2022 Ryder Cup at Marco Simone Golf and Country Club in Rome, Italy; and the 2024 Ryder Cup at Bethpage Black in Farmingdale, New York.
Aon joins German automotive manufacturer BMW and investment company Standard Life Aberdeen as a worldwide partner. BMW agreed its deal in November, while Standard Life Aberdeen became the first worldwide partner in 2013, when it was known as Standard Life Investments.
Beginning in 2020, the Ryder Cup and Aon will introduce a multi-platform partnership that focuses on the risk/reward narrative of the event and includes the introduction of a new award that celebrates the defining moments at the Ryder Cup.
In addition, the partnership will see the integration of Aon risk/reward insights into the global broadcast and exclusive onsite hospitality for Aon clients and colleagues.
Working in conjunction with Ryder Cup broadcast partners NBC, Golf Channel and Sky Sports, Aon will showcase the defining moments of the tournament and will seek to give fans an inside look at how captains and players work together to develop a winning strategy that maximises team performance.
“When you have the opportunity to innovate alongside The Ryder Cup, it’s really special,” Andy Weitz, chief marketing officer at Aon, said.
“The Ryder Cup is one of the most iconic sporting events in the world and the decisions that are made on the course, make history. We’re excited to highlight how those strategic decisions are made and share those insights with our clients, colleagues, and golf fans around the world.”
