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Discovery Golf recruits Lagardère Sports’ media rights executive Lunn

Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.

Lunn, currently Lagardère Sports’ senior director of media at its international headquarters in London, will soon take up the position of Discovery Golf’s senior director, business development and partnerships.

He joined Lagardère Sports in February 2017 from 4C Insights and after previous spells at Stats LLC, Prozone Sports and Infostrada Sports.

At Lagardère, he had a particular focus on rights acquisitions and sales in Italy, sub-Saharan Africa and the UK. He has also managed the sale of international media rights to the 2022 and 2026 Commonwealth Games as part of the agency’s partnership with the Commonwealth Games Federation.

The GolfTV OTT service went live at the start of this year following Discovery’s 12-year, $2bn international rights agreement with the PGA Tour (excluding USA). GolfTV also began streaming live coverage of European Tour events in selected markets at the start of this year.

Despite the exclusion of the US market from the PGA Tour coverage, GolfTV has been able to gain traction stateside through a programming and content agreement with star golfer Tiger Woods, along with acquisition of Golf Digest, the golf publication.

It was announced earlier this week that Woods, Rory McIlroy, Jason Day and Hideki Matsuyama would all compete in a new competition in Japan in that is being organised by Discovery Golf and broadcast live around the world by GolfTV. Discovery is organising the event in partnership with New York-based talent agency Excel Sports Management and the PGA Tour.

GolfTV also offers live coverage of the Ladies European Tour and PGA Tour Latinoamérica, and recently secured rights in southeast Asia to the Open Championship.

Lunn will report to Agatha Yerbury, Discovery Golf’s vice-president, business development and partnerships. The Discovery Golf operation is headed by Alex Kaplan, who joined Discovery at the start of 2017, initially as Eurosport Digital’s executive vice-president, commercial.