Football
Team goes early in France with Champions League rights for 2021-2024 cycle
Broadcast rights in France to the Uefa Champions League and Uefa Europa League will hit the market next month as the Team Marketing agency begins the sales process for the 2021-22 to 2023-24 cycle
Eleven Sports, Onefootball sign PPV deal for football in Belgium, Luxembourg
International sports broadcaster Eleven Sports has teamed up with the Onefootball digital platform to deliver European football coverage to users of the latter’s app in Belgium and Luxembourg.
Sky looking to the future with YouTube Premier League highlights
SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
Rick Parry set for EFL chairman role
Ex-Premier League and Liverpool chief executive Rick Parry is set to become the new chairman of the English Football League, which operates the three divisions below the top flight
Qatar Airways adds Belgium’s KAS Eupen to football portfolio
Belgian First Division A football club KAS Eupen has unveiled Qatar Airways as its new front-of-shirt sponsor.
The multi-year deal is effective from the 2019-20 season
Fifa calls for Iran to lift ban on women in stadiums
Fifa's president Gianni Infantino has called Iran's ban on women attending football matches "unacceptable" and called for it to be lifted
Western Sydney Wanderers extends with JD Sports
Australian A-League club Western Sydney Wanderers has extended its Co-Major Partner agreement with sports retailer JD Sports for the 2019-20 Hyundai A-League season
Commercial chief Strich leaves DFB after 17 years
Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Borussia Dortmund enters grassroots coaching programme in India
German football club Borussia Dortmund is sending coaches to schools in India under a grassroots football development partnership with sports marketing firm World1 Sports
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.
MLS-Liga MX Leagues Cup poised to expand to 32 teams
The Leagues Cup – a new mid-season competition featuring teams from Major League Soccer and Mexico's Liga MX – could grow to 32 teams by 2021 or 2022, according to ESPN.
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Sales process begins for Copa del Rey broadcast rights in rest of the world
The Spanish Football Federation (RFEF) has followed up its Copa del Rey broadcast rights invitation to tender in European Union countries by initiating the sales process in the rest of the world
Hayatou returns to football with Cameroon advisory role
Issa Hayatou, the former president of the Confederation of African Football, has returned to the sport in an advisory role for the sports ministry in his native Cameroon
32Red and Unibet up responsible gambling commitment in UK football
Kindred Group has announced that it will be extending its responsible gambling strategy across its 32Red and Unibet brands
LFP pulls plug on Coupe de la Ligue given waning TV interest
The board of the French Football League (LFP) has opted to suspend future editions of the Coupe de la Ligue, the French league cup competition, given waning interest among broadcasters for the property
DAZN adds Inter TV to Italian offering
Subscription over-the-top platform DAZN has agreed a deal with Italian Serie A team Inter Milan for the club’s in-house television content to appear online.