Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.
Our latest on Covid-19
MLB rebukes Turner for participating in World Series celebration
League's position does not explain why player wasn't prevented from returning to field
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
Liverpool v New Balance: six things we learned
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
WSC Sports strikes deal close to home with Israeli football tie-up
Israel-based automated highlights company WSC Sports has reached an agreement with the Israeli Professional Football Leagues to provide real-time video content
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Papa John’s signs as official title sponsor of EFL Trophy
The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Indian fantasy sports industry can surmount recent legal hurdles, say experts
IPL driving growth in Indian fantasy sports sector
Users predicted to hit 100m this year
Sector continues to face legal challenges
Venue rivalry emerges as New York looks beyond Covid-19
Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.