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Eleven Sports, Onefootball sign PPV deal for football in Belgium, Luxembourg

Romelu Lukaku of FC Internazionale in action during the Serie A match between FC Internazionale and US Lecce (Photo by Alessandro Sabattini/Getty Images)

International sports broadcaster Eleven Sports has teamed up with the Onefootball digital platform to deliver European football coverage to users of the latter’s app in Belgium and Luxembourg.

The partnership begins this weekend with the Italian Serie A match between arch rivals AC Milan and Inter Milan, which will be available to viewers in Belgium.

The agreement will deliver pay-per-view live streaming of 20 football matches during the 2019-20 season. Fans will be given the option to watch a match of their choice for €4.99 ($5.51) per game, in Dutch and in French, through the Onefootball app.

As well as Serie A, Eleven Sports holds rights in Belgium and Luxembourg to Spain’s LaLiga and Germany’s Bundesliga.

Guillaume Collard, managing director of Eleven Sports in Belgium and Luxembourg, said: “This partnership responds strongly to the demand of the viewer. Fans are increasingly looking for flexible ways to watch live sports. This collaboration with Onefootball meets that need and also allows us to reach an even wider fan base with our live matches.”

The deal comes after Eleven Sports in April entered into a global partnership with Onefootball to launch a pay-per-view offering.

Last month, Onefootball and German pay-television broadcaster Sky Deutschland revealed details of a similar pay-per-view streaming deal for live games of the second-tier 2.Bundesliga and DFB Pokal.

The pay-per-view cost for matches from the competitions will start at €3.99 per game. Sky’s highlights of the English Premier League will also be made available to Onefootball customers from 1:00am (CET) on the day following each game.