Belgium
Features
“We’re number 1 on the pitch and we want to be as good commercially” | Manu Leroy, Belgian FA
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Rise of the Red Devils drives new Belgian FA partnership strategy
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Beneliga discussion surfaces again, but is more of a symptom than a solution
The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Eleven retains NFL rights in three European countries, beIN renews in France
International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal
EBU: Tour de France viewing hours up 10.5 per cent in 13 markets
The European Broadcasting Union, the umbrella body of mainly public-service broadcasters, has announced that total viewing hours for this year’s Tour de France have risen by 10.5
Stats Perform retains Pro League Opta data collection with heightened broadcast focus
Sports data and technology company Stats Perform will continue to exclusively collect and manage data from Belgian football’s top-tier Jupiler Pro League and second-tier 1B Pro League through its Opta d…
LaLiga broadcast rights on the market in heavyweight European countries
Mediapro, the international sales agency of the Spanish LaLiga, is to issue an invitation to tender in the coming week covering broadcast rights in seven European countries from 2021-22 to 2025-26, SportBusiness…