Belgium
Features
“We’re number 1 on the pitch and we want to be as good commercially” | Manu Leroy, Belgian FA
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Rise of the Red Devils drives new Belgian FA partnership strategy
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Beneliga discussion surfaces again, but is more of a symptom than a solution
The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Uefa national team TV rights on the market in Belgium
The CAA Eleven agency has set a December deadline for broadcast rights in Belgium for Uefa national team rights in the 2022-28 cycle, SportBusiness understands.
Eleven to broadcast linear coverage of Pro League esports competitions
International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday
Carriage of eSportsONE among Proximus’ slew of esports deals
Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
Belgian telcos resume push for Pro League rights rebate
Belgian telecoms operators Proximus and Telenet have re-engaged in negotiations with Pro League, the country’s professional football league, over the repayment of a slice of their final broadcast rights f…