In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.
International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9
Eleven Sports, the international pay-television broadcaster, has signed its first distribution deal for the new subscription channels that will offer live coverage of Belgian football next season, striking…
Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…