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Western Sydney Wanderers extends with JD Sports

Australian A-League club Western Sydney Wanderers has extended its Co-Major Partner agreement with sports retailer JD Sports for the 2019-20 Hyundai A-League season.

The new deal builds upon a partnership formed in 2017 and will see JD continue as the official shirt sponsor for the club’s away kit.

The sports retailer’s logo will also be featured across Western Sydney’s training and teamwear range.

The deal supports JD’s expansion into the Australian market. Hilton Seskin, head of JD Sports Australia, said: “As we continue to extend our store network within the western suburbs of Sydney, the Wanderers partnership is paramount in connecting with the community in an authentic way and elevating JD as the front of mind retailer of choice for the Western Sydney consumer.”

The brand is placed alongside investment manager Centuria Capital Group as a Co-Major partner of The Wanderers.

The team is set to play in its new Bankwest Stadium during the upcoming season, which begins October 12.