Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021.
The three-year deal will see the online betting company develop promotional content and marketing activities for the supporters of the club outside of Italy.
It will not get LED perimeter board coverage as part of the deal because of the Italian government’s ban on all advertising and sponsorship agreements with gambling companies.
Giorgio Ricci, chief revenue officer of Juventus, highlighted how the move is part of the club’s international growth project.
Ricci said: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.
‘’The particular attention paid to global markets and audiences, a key theme for 10Bet and the club, attests to the perfect synergy between our companies.’’
The move further develops 10Bet’s involvement in football. The company is already the main shirt sponsor of Blackburn Rovers.
10Bet is licensed and regulated in the UK and Ireland and operates out of Malta.