Esports

Esports
Host Broadcast & Production

US-based video games developer, publisher and esports tournament organiser Riot Games has launched a new production venture that will see three remote broadcast centres developed across the world, beginning…
Esports
Technology

Esports company and events organiser ESL Gaming has announced that it will collaborate with non-fungible token (NFT) platform Immutable X to develop a carbon-neutral, gas-free NFT solution for the ESL…
Esports
Sponsorship & Marketing

Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Esports
Events

Football's Indian Super League is launching a new esports competition next month in partnership with EA Sports, based on the FIFA 22 game
Esports
Finance & Law

The ESL Pro League has sold three team franchise positions to the BIG, Furia and Heroic professional esports outfits for a combined total of nearly $20m (€23.2m).
Esports
Media

Esports tournament organiser PGL has appointed the IMG agency to distribute its media rights globally for its PGL Stockholm Major 2021, which will be held in Sweden for the first time since 2014
Esports
Events

Sports, media and technology investment platform Aser Ventures has teamed up with Swedish esports organisation Ninjas in Pyjamas to launch Shinobi Sports — a joint venture that will offer a suite of m…
Esports
Esports

ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
Esports
Licensing & Merchandising

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
Cycling
Events

The International Cycling Union (UCI) has opted to extend its association with fitness company Zwift for the staging of the second edition of its Esports World Championships next year
Esports
Sponsorship & Marketing

French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Esports
Finance & Law

Nazara Technologies, an Indian company operating in the esports, gaming and sports media sectors, has raised $42m (€36m) from investors.
Esports
Industry Moves

Tim Reichert, the former head of esports for German 2. Bundesliga team FC Schalke 04, has joined British gaming team Excel Esports as its esports director
Esports
Sponsorship & Marketing

Japan-based marketing group Dentsu has created an agency sub-brand Dentsu Gaming to help better serve brands targeting sponsorship and engagement opportunities within the gaming space
Esports
Events

The NBA 2K League is expanding to Mexico and Latin America for the first time with an agreement to award Spain-based esports organization DUX Gaming an expansion team for the 2022 season
Esports
Events

London-based motorsport technology company Veloce has partnered with video game developer Codemasters to launch a new global esports league, the Versus Ultra Series
Esports
Sponsorship & Marketing

Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Esports
Sponsorship & Marketing

The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title