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Sportfive brokers Fnatic front-of-shirt deal with Asos

Credit: The Story Mob

Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also taking the front-of-shirt designation.

The three-year, multi-million-pound contract, which was brokered by the Sportfive agency, includes the upcoming 2021 League of Legends World Championship competition, which takes place from October 5 to November 6 in Reykjavík, Iceland.

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