Esports
Sportfive adds China-based NetEase Games to esports portfolio
Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
Tezos-Team Vitality ink ‘one of the biggest’ sponsorship deals in European esports
Blockchain company Tezos has agreed a major three-year ‘Main Technical Partner’ deal with the French esports organisation Team Vitality, from 2022 to 2024.
New York Islanders establish Isles GT esports team
The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)
Maincast extends ESL Gaming rights in Russia, CIS to 2027
Esports broadcast and content production company Maincast has extended its media rights agreement with esports company ESL Gaming in Russia and the Commonwealth of Independent States for another four years
Sportfive adds Immortals sales role to growing esports portfolio
US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency
China, UAE and US announced as Global Esports Games hosts
The Global Esports Federation has unveiled China, the United Arab Emirates and the United States as the next group of host nations for its flagship Global Esports Games
NBA 2K League unveils series of changes for 2022 season
The NBA 2K League has unveiled a series of changes for the 2022 season including a tournament-centric season structure, new 3v3 tournaments which amateur teams can participate in, and a significantly hi…
eMLS to stage in-person events in Cincinnati, Chicago and Austin in 2022
Major League Soccer's esports property eMLS is planning to resume in-person competition for the first time since February 2020, with live events planned for next year in Cincinnati, Ohio; Chicago, Illinois;…
OL Groupe secures LDLC naming rights deal for new arena
OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Huya acquires exclusive rights for LoL Demacia Cup
Chinese streaming platform Huya has acquired exclusive media rights in China for the 2021 edition of the upcoming League of Legends 2021 Demacia Cup esports competition
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
Huya adds ESL Gaming events to esports offering
Chinese digital platform Huya has acquired exclusive rights in the country to events sanctioned by esports organisation ESL Gaming
IESF picks Indonesia as host for 2022 World Championships; discusses GAISF membership
The International Esports Federation has announced that the Indonesian territory of Bali will host its 2022 World Championship Finals
Sportfive to create US-focused esports unit
Global agency to develop American team to service growing sector
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Southeast Asian Esports Federation unveiled, multiple events planned
A new esports confederation, the Southeast Asian Esports Federation, has been established by national esports federations from the region
MPL hires industry veteran McCloskey to oversee US market
Esports and gaming organization looks to advance global expansion
EA hires former City Football Group executive Willoughby
Games publisher Electronic Arts has appointed Damian Willoughby as vice-president, partnerships, working in its 'Competitive Gaming Entertainment' team