Esports

A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.

Forthcoming gaming and hospitality venue located adjacent to Capital One Arena

The NBA 2K League has announced it is holding its Draft virtually for the second consecutive year. The 2022 NBA 2K League Draft will be held on February 26 at 6 p.m.

Savvy Gaming Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a deal to acquire ESL Gaming from Sweden-based Modern Times Group in an all-cash transaction g…

Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation

Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season

ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung

Agreement to create world's third-largest gaming company by revenue

David Beckham co-owned esports organisation Guild Esports has signed up cryptocurrency exchange Bitstamp as a sponsor

The International Olympic Committee has concluded its search for a head of its gaming initiatives, appointing former ASO executive Vincent Pereira as its first head of virtual sport

The ESL Pro League esports organisation has extended its pioneering Louvre Agreement with 14 esports teams until the end of 2025

Betting operator Parimatch has renewed its main shirt sponsorship with Russian esports organisation Team Spirit through 2022, with an option to extend at least until 2024

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner

Blockchain company Tezos has agreed a major three-year ‘Main Technical Partner’ deal with the French esports organisation Team Vitality, from 2022 to 2024.

The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)

Esports broadcast and content production company Maincast has extended its media rights agreement with esports company ESL Gaming in Russia and the Commonwealth of Independent States for another four years

US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency

The Global Esports Federation has unveiled China, the United Arab Emirates and the United States as the next group of host nations for its flagship Global Esports Games