Aser unites with Ninjas in Pyjamas for esports JV

Sports, media and technology investment platform Aser Ventures has teamed up with Swedish esports organisation Ninjas in Pyjamas to launch Shinobi Sports — a joint venture that will offer a suite of management, studio and media services to sports clubs looking for opportunities in the esports sector.

In late 2020, NIP partnered with English Premier League football club Leeds United, of which Aser is the majority shareholder, to develop its esports strategy. This project laid the foundations for the new joint venture, with Shinobi Sports to help partners, including football clubs, to define and execute their esports strategies.

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