Basketball
NBA agrees streaming rights deal with FanCode in India
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
NBA launches chatbot service with GameOn
Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience
Kindred Group’s Unibet brand becomes authorised NBA betting operator
The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).
Philadelphia 76ers sign partnership with Fox Bet
The National Basketball Association's Philadelphia 76ers have announced a partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group
LA Lakers join Vegan trend with Beyond Meat
The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.
CBA signs multi-year integrity deal with Sportradar
The Chinese Basketball Association, the sport's top league in China, has announced a multi-year integrity partnership with sports data, media and betting services company Sportradar
Brooklyn Nets seal wide-ranging, multi-year deal with Anheuser-Busch
The Brooklyn Nets have announced a wide-ranging, multi-year partnership with American brewing company Anheuser-Busch, which has become the official domestic beer sponsor of the National Basketball Association…
NBA, players association ‘discussing reducing regular season, playoff shake-up’
The National Basketball Association is reportedly in talks with the NBA Players Association and its broadcast partners about overhauling the entire league schedule, which would include a shorter regular…
Spain’s ACB targets Chinese market with Ningbo deal
The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has signed a wide-ranging collaboration agreement with Ningbo Weilburg Tianshan Investment M…
Dutch Basketball League engages Genius for streaming and data platform
Sports data and technology company Genius Sports has been selected by the Dutch Basketball League (DBL) to launch its first live streaming and data platform
Infront lands hospitality contract for NBA’s French showpiece
The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.
ETFinance invests in Real Madrid basketball sponsorship
Spanish basketball club Real Madrid has added online investment platform, ETFinance to its sponsorship portfolio
NBA deal in the Philippines as CNN nets rights
National free-to-air channel CNN Philippines has acquired rights in the country to the NBA basketball league
IOC’s Ryan becomes Fiba Media managing director
Fiba Media, the joint venture between sports media company DAZN Group and Fiba, basketball’s international federation, has a new managing director with Andrew Ryan leaving his role at the International O…
Vizio signs Clippers deal to lift local presence
HDTV brand Vizio has signed a season-long partnership with the NBA’s LA Clippers.
Former Turner Sports president Levy leaves Brooklyn Nets after two months
Former Turner president David Levy has stepped down from his roles as Brooklyn Nets and Barclays Center chief executive after just 55 days in charge
Wizards seeking to become Japan’s team
Team ownership, executives to travel to Japan for additional sponsor pursuit
Tencent NBA stream ‘halted over Taiwan flag appearance’
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…