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Infront lands hospitality contract for NBA’s French showpiece

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.

The Charlotte Hornets will face the Milwaukee Bucks at the AccorHotels Arena in Paris on January 24, 2020. Infront is marketing four different hospitality packages for the game – Courtside MVP; Courtside; Legend; and Slam Dunk.

The agreement is the latest hospitality mandate taken on by Infront’s French office. More details of the NBA Paris Game hospitality offering can be found here.

In September, Infront France agreed a two-year deal with the French Tennis Federation (FFT) to become one of the official hospitality agencies for the Roland-Garros grand slam tournament and the Paris Masters, an ATP Masters 1000 event on the men’s tour.

On a broader note, the Finnish Ice Hockey Association last month partnered with Infront and the TMG Sports agency to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey World Championship.