Basketball
WME recruits leading basketball coaching agent
The WME agency has joined forces with leading coaching and front office agent Bret Just as it seeks to build up the coaching representation side of its business
NBA signs betting deal with DraftKings
Deal adds to growing cadre of authorized betting operator, gambling data deals for the league
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
NBL TV nets EuroLeague streaming rights
NBL TV, the subscription-based OTT channel operated by Australia’s National Basketball League (NBL), has reached an agreement to stream live coverage of Euroleague Basketball competitions during the 2…
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Lakers extend with Delta, call up Emrani
NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani
Electronic Arts again scraps plans for NBA video game
Prominent game developer takes NBA Live off release schedule for fourth time in last decade
NBA adds Pringles as sponsor of its first Paris game
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
DirecTV secures Basketball Champions League Americas rights
DirecTV, the long-term rights-holder in South America to International Basketball Federation (Fiba) competitions, has become the latest broadcaster in the region to pick up the rights to the new Basketball…
Adidas in ‘buyout negotiations’ on $25m John Wall endorsement deal
German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…
Sky debuts new ‘NBA 360’ offering for international rights-holders
The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering
Houston Rockets games dropped from Tencent schedule
Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
DAZN adds Basketball Champions League Americas to Brazil line-up
Sports streaming service DAZN has acquired rights in Brazil to the new Basketball Champions League Americas club competition
CBA launches raft of new measures including landmark ticketing platform
The Chinese Basketball Association has made several changes to the new 2019-20 domestic league, hoping to bring back basketball fans after the national team's poor performance at last month's Fiba World…
Saran extends EuroCup rights in Turkey
The Saran Media agency has agreed a one-season extension for the exclusive broadcast rights in Turkey to the EuroCup, the second-tier European club basketball competition
Salt Lake City to host 2023 NBA All-Star Game
Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event
NBA season gets underway without CCTV coverage in China
State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league
Sky launches new NBA show as part of biggest-ever coverage
UK pay-television broadcaster Sky Sports has announced details of a new weekly basketball show to support its coverage of the NBA during the 2019-20 season