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WME recruits leading basketball coaching agent

The WME agency has joined forces with leading coaching and front office agent Bret Just as it seeks to build up the coaching representation side of its business.

Just will continue to represent both college and professional basketball coaches, as well as NBA front office executives, in addition to working across broader initiatives within WME’s sports department. He will be based in WME’s Chicago office.

WME’s heads of sports talent Jordan Bazant and Karen Brodkin said: “We have long admired Bret for the business he has built. There is simply no one with his reputation, level of relationships and calibre of clients in the basketball coaching and front office executive space.

“As we look to continue to expand our coaching business, Bret will be an important part of its growth, and we look forward to the experience and insights Bret will bring to our colleagues and clients.”

Just has worked with several prominent head basketball coaches and front office executives for almost a decade. In 2017, he was named as one of the top five most powerful people in college basketball according to a CBS Sports poll.

WME and private equity firm Silver Lake Partners acquired IMG, which itself has an extensive athlete representation business, for $2.3bn (€2.03bn) in 2013.