Basketball
NBA在中国的关系覆水难收
休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。
NBA to stream games on Facebook and Twitter in Philippines as rights talks drag on
The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
NBA seals broadcast and betting partnership with Australia’s Tabcorp
Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
PBA to announce live media rights deal in China with HWRICL
The Philippines Basketball Association is set to announce a deal with the Hunan World Research Internet Co. Ltd (HWRICL) to air league games live and exclusively on television in China
Miami Heat goes global with American Airlines
NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.
Atlanta Dream gains new branding, venue for 2020
Women's National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change
Infront nets ING as Turkish basketball top tier title sponsor
Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Starhub picks up NBA rights in Singapore
Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Silver reveals NBA has suffered ‘substantial’ losses in China, publicly supports Morey
The National Basketball Association has suffered "substantial" financial losses in China following Daryl Morey's Twitter post supporting Hong Kong's pro-democracy protesters, commissioner Adam Silver has…
New York Liberty to play home games at Barclays Center from 2020
Women's National Basketball Association team New York Liberty will play their home games at the Barclays Center in Brooklyn, New York, from 2020.
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Boston Celtics complete purchase of Maine Red Claws
The Boston Celtics have completed the purchase of their long-standing G League affiliate team, the Maine Red Claws
ERT picks up rights to Basketball Champions League
Greek public-service broadcaster ERT has agreed a deal to broadcast the 2019-20 Basketball Champions League
Liga ACB club Baxi Manresa signs Fibracat deal for European competition
Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.
NBA seals free-to-air Brazilian platform with Band
Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Washington Wizards continue Japanese outreach with NEC partnership
The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …