The National Basketball Association has signed a multi-year agreement designated Boston-based DraftKings as an authorized sports betting operator of the league.
Beginning with the current NBA season, the company will have access to official real-time NBA betting data and league marks for use across its mobile platform and in sportsbooks throughout the US where sports wagering has been legalized.
“The correlation between sports betting and fan engagement is proven and we look forward to the opportunities that being an authorized gaming operator of the NBA will unlock for consumers,” said Ezra Kucharz, DrafKings chief business officer.
DraftKings is the sixth sports betting operator to strike a deal with the NBA, continuing an active run of gambling-related dealmaking for the league with a growing cadre of betting and data companies that includes MGM Resorts International, Sportradar, and DraftKings rival FanDuel, among many others.
“DraftKings…has established itself as one of the leaders in the sports betting landscape in the US and has a passionate NBA following,” said Scott Kaufman-Ross, NBA senior vice president and head of fantasy and gaming.